Net 0++: Microsoft’s greenwashing w/ Holly Alpine
This week we’re kicking off a series about AI & the environment. We’re starting with Holly Alpine, who just recently left Microsoft after starting and growing an internal sustainability programme over a decade.
Holly’s goal was pretty simple: she wanted Microsoft to honour the sustainability commitments that they had set for themselves. The internal support she had fostered for sustainability initiatives did not match up with Microsoft’s actions — they continued to work with fossil fuel companies even though doing so was at odds with their plans to achieve net 0.
Listen to learn about what it’s like approaching this kind of huge systemic challenge with good faith, and trying to make change happen from the inside.
Holly Alpine is a dedicated leader in sustainability and environmental advocacy, having spent over a decade at Microsoft pioneering and leading multiple global initiatives. As the founder and head of Microsoft's Community Environmental Sustainability program, Holly directed substantial investments into community-based, nature-driven solutions, impacting over 45 global communities in Microsoft’s global datacenter footprint, with measurable improvements to ecosystem health, social equity, and human well-being.
Currently, Holly continues her environmental leadership as a Board member of both American Forests and Zero Waste Washington, while staying active in outdoor sports as a plant-based athlete who enjoys rock climbing, mountain biking, ski mountaineering, and running mountain ultramarathons.
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